Privacy policy

Last updated: 28 January 2026

1. Introduction

This Privacy Policy applies to the processing of personal data carried out via the website and in the context of the core activities of the data controller.

The data controller is Gutcultured BV, with its registered office at Kopenhagenstraat 10/102, 9000 Gent, Belgium, registered under 1021.220.651 operating under the trade name “Gutcultured” (hereinafter referred to as “Gutcultured”, “we”, “us”, or the “Data Controller”).

At Gutcultured we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or make a purchase from www.gutcultured.com (the “Site”), in accordance with the General Data Protection Regulation (GDPR) and applicable EU data protection laws.

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

 

2. What Personal Data We Collect

We collect personal data only when necessary and proportionate. This may include:

a) Information you provide directly

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (processed securely via third-party payment providers; we do not store card details)

  • Account information (if you create an account)

  • Customer support communications

  • Newsletter subscriptions and marketing preferences

b) Information collected automatically

  • IP address

  • Browser type and device information

  • Pages visited and interactions on our Site

  • Cookies and similar tracking technologies

3. How We Use Your Personal Data

We process your personal data for the following purposes:

  • To process and deliver your orders

  • To manage payments and prevent fraud

  • To communicate with you about your order or account

  • To provide customer support

  • To send marketing communications (only if you have given consent)

  • To improve our website, products, and services

  • To comply with legal and regulatory obligations

4. Legal Basis for Processing (GDPR)

We process your data under the following legal grounds:

  • Performance of a contract: when processing orders and delivering products

  • Legal obligation: accounting, tax, and compliance requirements

  • Legitimate interest: improving our services, fraud prevention, website analytics

  • Consent: for marketing emails and cookies (where required)

You may withdraw your consent at any time.

5. Marketing Communications

If you opt in, we may send you emails about products, offers, or updates.

  • You can unsubscribe at any time via the link in our emails

  • We do not sell or rent your data to third parties

6. Sharing Your Data with Third Parties

We only share personal data with trusted third parties when necessary, such as:

  • Payment service providers

  • Shipping and logistics partners

  • Website hosting and IT service providers

  • Analytics tools (e.g. website performance tracking)

  • Legal or regulatory authorities (when required by law)

All third parties are required to handle your data securely and in compliance with GDPR.

7. International Data Transfers

If personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent legal protections.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy, including legal, accounting, or reporting requirements.

When data is no longer required, it is securely deleted or anonymised.

9. Your Rights Under GDPR

You have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request deletion (“right to be forgotten”)

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent at any time

  • Lodge a complaint with a data protection authority

To exercise your rights, contact us at legal@gutcultured.com.

10. Cookies

We use cookies to enhance your browsing experience and analyse website traffic.
You can manage or disable cookies via your browser settings.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption, secure servers, and restricted access.

However, no online transmission is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the updated date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us by email on legal@gutcultured.com.